Ten video ad scripts for the US opt-in call funnel. Each one has a different reason to buy, not a hook swap. Jason presents all of them.
Lead with what hurts. One ad per avatar.
"You're a coach. You know your stuff. But your Instagram looks like a ghost town and your bank account matches."
"Here's the truth nobody's telling you. Being a great coach means nothing if nobody knows you exist. You can be the best at what you do, but if your content isn't getting in front of the right people and converting them into clients, you're invisible. I know because I've been there. I built a following of over 2 million people on Instagram, and it wasn't luck. It was a system. Brand Builders is my 16-week coaching program where I work with you one-on-one to build that same system for your brand. You get calls with me, group coaching, a full Skool course, and a WhatsApp support group. I teach you the content strategy, the monetization system, and I hold you accountable to executing it. If you're a coach who's tired of being the best-kept secret in your industry, this is for you."
"Click below, fill out the form, and I'll call you within two minutes. Let's stop being invisible."
"You want to start a personal brand but you have no idea where to begin."
"Everyone says build a personal brand. Nobody tells you how. What do you post? How do you get followers? How do you turn followers into clients? How do you actually make money from this? It's overwhelming and most people quit before they even start. I'm Jason Kalambay. I've got over 2 million followers on Instagram and I built Brand Builders to be the program I wish I had when I was starting. It's 16 weeks of one-on-one coaching with me, group calls, a full Skool course that walks you through everything step by step, and a WhatsApp group where you can ask questions anytime. I don't just teach you what to post. I teach you how to build a brand that pays. From zero to your first paying clients."
"Click below, fill out the form, and I'll call you in two minutes. Let's start building your brand the right way."
"You're great at what you do. Your business is solid. But you look like an amateur on social media and it's costing you clients."
"Let's be honest. You didn't start your business to become a content creator. You started it because you're good at what you do. But in 2026, if you're not showing up on social media, your competitors are taking your clients. The problem isn't that you're bad at business. The problem is nobody taught you how to market yourself online. I'm Jason Kalambay, 2 million followers on Instagram, and I built Brand Builders for people exactly like you. Business owners who need a personal brand but don't know where to start. 16 weeks, one-on-one calls with me, group coaching, a Skool course, and a WhatsApp support group. I teach you how to turn your expertise into content that gets clients. You don't need to become an influencer. You need to become visible."
"Click below, fill out the form, and I'll call you in two minutes. Let's make your social media actually work for your business."
Lead with the result they want.
"You've got knowledge that people would pay for. You just haven't figured out how to package it yet."
"Maybe you've been thinking about becoming a coach. Maybe people already ask you for advice. Maybe you know you could help people if you just had a system to reach them. That's what Brand Builders does. I'm Jason Kalambay, 2 million Instagram followers, and over 16 weeks I work with you one-on-one to build your personal brand from the ground up. Content strategy, offer creation, how to get your first clients, how to scale. You get calls with me, group coaching, a full Skool course, and a WhatsApp support group. By the end you don't just have a following. You have a business. The knowledge is already in your head. I just help you turn it into income."
"Click below, fill out the form, and I'll personally call you within two minutes. Let's turn what you know into what you sell."
"A personal brand that doesn't make you money is just a hobby with extra steps."
"Everyone talks about building a personal brand. Nobody talks about building one that actually pays. Here's the difference. A brand that pays has a system behind it. Content that converts, not just entertains. An offer people want to buy. A way to turn followers into calls and calls into clients. That's what I teach in Brand Builders. 16 weeks, one-on-one with me, Jason Kalambay. I've got 2 million followers on Instagram and I know what works because I've done it. You get my content system, my monetization framework, group coaching, a Skool course, and a WhatsApp group for anytime support. Stop building a hobby. Start building a business."
"Click below, fill out the form, and I'll call you in two minutes. Let's build a brand that pays."
Lead with Jason's proof, or show the 16-week path.
"I built a following of over 2 million people on Instagram. Here's what most people get wrong about building a brand."
"They think it's about going viral. They think it's about posting more. They think it's about finding the right trend. It's not. It's about having a system. A system for what you post, why you post it, how each piece moves someone toward becoming a client. I'm Jason Kalambay and I've used that system to build a 2 million follower audience and a real business behind it. Now I teach it in Brand Builders, my 16-week coaching program. One-on-one calls with me, group coaching, a full Skool course, and a WhatsApp support group. I don't just show you what worked for me. I work with you to build it for your brand, your audience, your offer. If you want to learn from someone who's actually done it, not just talked about it, let's talk."
"Click below, fill out the form, and I'll call you within two minutes. Let me show you the system."
"Here's exactly what happens inside Brand Builders over 16 weeks."
"Week one, we map out your brand. Your niche, your offer, your content strategy. I look at everything you're doing now and we fix what's broken. Then every week you get one-on-one calls with me where I guide you through building your content system, your monetization strategy, and your client acquisition process. You get group coaching calls where you learn alongside other people building their brands. You get a full Skool course that walks you through every step. And you get a WhatsApp support group where you can ask me and my team questions anytime you're stuck. I'm Jason Kalambay, 2 million followers on Instagram, and this is the program I wish I had when I was building my brand. 16 weeks, done-with-you, start to scale."
"Click below, fill out the form, and I'll call you in two minutes. Let me show you the plan."
Emotional triggers. Save for round two if the first five carry.
"You're watching coaches with less experience than you land clients every day. And you can't figure out why."
"Their content isn't as good. Their knowledge isn't as deep. But they're booking calls and closing clients and you're not. Here's why. They have a system and you don't. They know what to post, when to post it, and how to turn that content into booked calls. I'm Jason Kalambay. I've got 2 million followers on Instagram and I've built the system that does exactly that. In Brand Builders, my 16-week coaching program, I work with you one-on-one to install that system in your business. Content strategy, monetization, client acquisition. Calls with me, group coaching, a Skool course, and a WhatsApp group. Stop watching other people win with less knowledge than you. Let's build your system."
"Click below, fill out the form, and I'll call you in two minutes. Stop watching. Start winning."
"Every month you wait to build your personal brand, someone else is taking the audience that should be yours."
"The internet doesn't wait. While you're thinking about it, someone else is posting. Someone else is building their following. Someone else is becoming the authority in your space. And the longer you wait, the harder it gets to catch up. I'm Jason Kalambay, 2 million followers on Instagram, and I built Brand Builders because I saw too many talented people wait too long and lose the opportunity. 16 weeks, one-on-one with me, group coaching, a Skool course, and a WhatsApp support group. I teach you the system to build and monetize a personal brand. But you have to start. The best time to start was a year ago. The second best time is right now."
"Click below, fill out the form, and I'll call you in two minutes. Let's stop waiting."
"I'm about to tell you who I refuse to work with. If that's you, keep scrolling."
"Brand Builders isn't for everyone. It's for the coach who's done being the best-kept secret. It's for the person who knows they have something to offer the world but can't figure out how to get it in front of people. It's for the business owner who's tired of looking like an amateur online while their competitors clean up. It's 16 weeks of one-on-one coaching with me, Jason Kalambay. I've got 2 million followers on Instagram and I know what it takes to build a brand that pays. You get my system, my guidance, group coaching, a Skool course, and a WhatsApp support group. But I only work with people who are ready to show up and execute. If that's you, let's talk. If it's not, keep scrolling."
"Click below, fill out the form, and I'll call you within two minutes. But only if you're ready to go all in."
Plays after the form is submitted. Film breakouts between frequency 2 and 3.
Hey, you just applied. My team will be calling you in the next 5 minutes, so stay by your phone.
Quick heads up on who this is for. Brand Builders is for coaches, entrepreneurs, and business owners who want to build a personal brand that actually makes money. Whether you're already coaching and want to scale, you're starting from scratch, or you've got a business but can't figure out social media, if you're ready to put in the work, we should talk.
Who this is NOT for: if you're looking for someone to do everything for you, if you're not willing to show up and put in the reps, or if you're looking for a get-rich-quick thing, this won't be a fit. This is a 16-week done-with-you program. I bring the strategy, you bring the execution.
A couple quick FAQ. The call is free. It's not a sales pitch disguised as a strategy call. I'll actually look at what you're doing and tell you what's working and what's not. If we're a fit, we'll talk about next steps. If not, you'll still walk away with a plan.
I'm calling from a US number in the next two minutes. Pick up. Talk to you in a minute.
Three concepts from the plan. No scripts written yet.